Schizophrenic Chipotle, (now “The Art of Chipotle) brand products won six awards in the 2005 Scovie Awards announced October 27, 2004, by sponsors Fiery Foods & BBQ Magazine and Sunbelt Shows. Schizophrenic brand dominated the Medium Hot Sauce category with SWEET HEAT ADDICTION (1st) and CRAZZBERRY FIESTA (3rd). CRAZZBERRY also won 2nd place in the Hot Sauce-Fruit category. SMOKEY RED SENSATION was a multiple award winner by taking 2nd in Specialty Chile Sauce and 3rd in Ketchup/Condiment.
Pfleider Pfoods was also honored for the company product logo. The artwork was created by founder Tom Pfleider, utilizing favorite family photos and design software to feature his family members as peppers. “We have had an enormous response to our lables,’ stated Pfleider. “Our eye-catching colors, unique name & the pepperheads demand further attention from passing consumers. With chipotle having such strong market appeal, we featured it prominently on our labels. Now both our products and branding efforts have been recognized with prestigious Scovie Awards.